Marketing is a highly competitive sector, and good marketing jobs are difficult to land. This has always been true, but in the current climate is truer now than ever before.

Most marketing professionals know the value of a strong, focused, powerful message. After all, most marketing campaigns follow this tried and tested logic. Funnily enough however, not every marketing professional follows the same principles when writing their own CV. Indeed, we do a lot of work for marketing professionals, and a surprising amount of their DIY CVs are not particularly presentable, structured or focused. Moreover, many can be improved in just about every respect from first impressions right through to the sales aspect (selling their skills) and delivery of a sharper and more powerful message.